Brand Manager - EV Tech

About Deftpower

Imagine a future where your car not only drives but also contributes to a smarter, more sustainable energy system and even generates income. At Deftpower, we make that future a reality!

With a team of 70 professionals, we are building Europe’s most advanced EV charging platform, connecting nearly one million electric vehicles with charging stations and the power grid for seamless integration.

Innovation and collaboration are at the heart of everything we do whether working with colleagues, customers, or partners. With trust and transparency, we team up with automakers, energy providers, and EV drivers to make charging faster, smarter, and more sustainable.

Your role

We’re looking for a Brand Manager to build the foundation of our brand, from positioning to tone of voice to persona-driven messaging. A brand book is in the works, but the real work starts now, making sure our story lands with the right people, in the right way, across Europe.

This is a role for someone who understands how a strong brand helps scale a company, align teams, and win markets. You’ll define who we are, who we’re for, and how we show up, across every touchpoint, from sales decks to job posts. You’ll work closely with our founders and sales teams to embed the brand in everything we do. Along the way, you’ll also lay the foundation for account based marketing, aligning messaging tightly with high-value prospects and key accounts.

• Define and maintain our brand positioning;

• Identify key target audiences and personas, for example automotive, CPOs, energy providers;

• Translate complex technology into clear, compelling storytelling;

• Build and guard a consistent brand identity across all touchpoints;

• Shape and execute the content strategy, from thought leadership to case studies;

• Support the rollout of our brand in the German and Dutch markets;

• Work with internal and external creatives, writers, and strategists

• Lay the foundation to grow the brand team, with you in the lead

About you

At Deftpower, we are all entrepreneurs in our own roles, constantly innovating and improving. We work on both a strategic and operational level, and we expect the same from you!

You’re someone who sees branding as more than just visuals or slogans, you know that a great brand creates meaning, trust, and momentum. You’re hands-on and strategic, happy to start small but with big ambitions. You care deeply about consistency, storytelling, and the details that make a brand feel human.

• A portfolio of work showing how you've shaped or scaled a brand;

• Affinity with complex, technical products or innovation-driven sectors;

• A structured mindset with the ability to build from scratch;

• Excellent English communication skills, and you're a native Dutch or German speaker

• Bonus, experience in mobility, energy, or SaaS environments.

Benefits

This role offers a unique opportunity to take marketing at Deftpower to the next level. With the fast pace of the market and our innovation-driven approach, you’ll see results quickly and build a strong track record that will be a career-defining achievement!

You’ll have the freedom to take risks and test innovative strategies. We like to think we’re the smartest in the room, but we make mistakes daily. Luckily, we have a lot of fun doing it!

This is a role for someone who doesn’t just want to keep things running but actively wants to build something big.

To strengthen our team spirit, we host quarterly Deftpower Days (D-Day), where our teams from Arnhem and Berlin come together for a great time. But that’s not all, you’ll also get:

• Competitive salary between €5,500 and €7,600 a month;

• Team bonus scheme to celebrate shared successes;

• Optional ESOP shares, so you can grow with the compan;

• Direct exposure to our partners and clients in energy, automotive, and finance;

• A steep learning curve in a fast-growing company with plenty of development opportunities;

• Trust and autonomy to shape your own strategy;

• An inspiring workplace at The Drivery in Berlin or Energy Valley in Arnhem, the heart of the energy transition.